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  • OBA Speaker Series - Shane Cooper, DeFeet Intl.

OBA Speaker Series - Shane Cooper, DeFeet Intl.

  • 09/13/2023
  • 5:45 PM - 8:00 PM
  • Prestige Subaru - 599 Tunnel Rd. Asheville, 28805

Registration

  • Members and guests can register w/o logging in

Registration is closed


Join US

Shane Cooper, Founder & Chief "Sockologist" at DeFeet International, will talk about his entrepreneurial journey, building a world-class cycling sock & apparel company that he and his wife, Hope, launched in 1992.  Shane will also discuss how they have utilized technology over the years, how it's changed, and what's ahead.

Buy yourself a Subaru Outback, do some networking, and enjoy craft beverages from French Broad River Brewing and Devil's Foot Beverage Company with light bites from Food for Adventures

Space is limited so please secure your spot ASAP!

REGISTRATION REQUIRED

Schedule:

  • 5:45 - 6:10       Arrive, grab a beverage/snack, mingle
  • 6:10 - 6:15       Announcements and speaker intro
  • 6:15 - 6:55       Shane's talk
  • 6:55 - 7:10       Q&A
  • 7:10 - 8:00      Resume networking
  • 8:00                 Program end

Parking:

Registered attendees will receive an email with parking instructions/directions prior to the event. 


Speaker

Shane Cooper

  

As a traveling musician, Cooper would stow his bike in the bands’ truck and ride with his college pals. The bike became the center of his universe and he wanted to find a way to live a life on two wheels. Soon after the band played its last notes, the entrepreneur in him was starting to realize he was getting left behind in the peloton of life. Shane found a way to knit his future with a brand new sock just for cycling. This sock was a game changer and would pave the way to a 30-plus year international business. DeFeet socks have stood on the top steps of the grand Tour De France, on the feet of Olympic gold medalists, and even on the feet of Presidents of the USA. His story is not normal or typical, but some say very normal and typical for an entrepreneur.

Sponsored by:

Prestige Subaru

French Broad River Brewing

Devil's Foot Beverage Co

Food Sponsor - Food for Adventures


Outdoor Business Alliance is a 501(c)6 non-profit organization.

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