Virtual OBA Marketing Roundtable: Adapting to the Post-Cookie Era

OBA Members - Join us for a presentation and engaging discussion led by Laurel Scherer, Director and Founder of Status Forward, on navigating GDPR/CCPA compliance and the shift away from third-party cookies.

Learn key strategies for maintaining effective targeting, leveraging first-party data, and ensuring consumer privacy in the evolving digital advertising landscape.

Gain insights into alternative approaches and consent management platforms to thrive in the post-cookie era.

Zoom Link provided in your registration confirmation email and will be sent out again the day prior with a reminder.

Questions Answered:

• What are the key principles of GDPR/CCPA and how do they impact our marketing practices?
• How can marketers ensure compliance with regulations while maintaining effective targeting and personalization?
• What role do consent management platforms play in ensuring compliance and consumer privacy?
• With the demise of third-party cookies, what alternative strategies can marketers employ for audience targeting and tracking?
• How can brands leverage first-party data and contextual targeting to adapt to the changing digital advertising ecosystem?