Social media can feel like a full-time job on top of your actual job. Our next Roundtable is all about working smarter, not harder.
Join us for a relaxed, practical conversation led by Samm Coffin, owner of Matcha Nude, on how to put your time and energy where it counts most, without burning out along the way. We’ll talk about:
Which platforms are actually worth your focus
Scheduling and batching content to save time
Staying consistent without it taking over your week
Stories vs. posts, and when to use each
Keeping it all approachable and sustainable
Whether you’re just getting started or feeling stretched thin, you’ll leave with ideas you can put to work right away, plus a few new connections with fellow business owners who get it.
About Samm
Samm Coffin is the founder of Matcha Nude, a small business on a mission to make organic, great-tasting matcha affordable and approachable for everyday life. After giving up coffee in 2020, Samm discovered how much better she felt with matcha, but struggled to find a quality option that was affordable, sugar-free, and easy to make at home. So she built one.
Today, Samm and her team grow Matcha Nude through both online retail and wholesale, with social media at the heart of how they connect with customers. Across Instagram, Facebook, Pinterest, and YouTube, Matcha Nude shares easy tutorials, fun recipes, and a warm, welcoming voice that makes a sometimes intimidating product feel doable. Samm brings a real-world, small-team perspective to building a social presence that’s consistent, genuine, and sustainable.
This session is part of our ongoing Social Media Roundtable series
